By Navjivan Express 
Vadodara, March 2026: Marking its remarkable 20-year legacy of excellence in ethnic fashion, Jiya’s Designer Studio is set to achieve another significant milestone with the grand opening of its second flagship store in Vadodara. This expansion reflects the brand’s continued growth and its long-standing commitment to providing premium, handcrafted bridal and festive wear that beautifully blends traditional heritage with contemporary style for the modern woman.
Purabi Prajapati, Founder and Designer of Jiya’s Designer Studio, said, “Launching our second store in Vadodara is a moment of great pride for us. Our goal has always been to provide women with fashion that harmonizes tradition and modernity. This new store symbolizes our commitment to premium craftsmanship and unique design, and we are confident that the collection here will be deeply appreciated by fashion enthusiasts.”
The launch took place at the brand’s new store at Pancham High Street, where actress Janki Bodiwala joined founder and designer Purabi Prajapati for the inaugural ceremony of Jiya’s Designer Studio . The event is designed to highlight the brand’s journey and its vision to elevate the ethnic and traditional fashion industry through custom made and meticulously crafted designs. Attendees will witness the official unveiling of a new collection that emphasizes quality craftsmanship and trending festive silhouettes.
As part of the grand opening, the studio will showcase an exclusive range of handcrafted couture that aligns with its philosophy, “Crafted with Heritage. Styled for Today”.
About Jiya’s Designer Studio
Jiya’s Designer Studio, founded by designer Purabi Prajapati, is a fashion house specializing in premium handcrafted bridal and festive wear. The brand is dedicated to offering trend-forward Indian attire that focuses on quality craftsmanship and the empowerment of today’s woman.